Posted by: oneyearbook | June 23, 2009

A convincing argument

Today, in a post on Kash’s Book Corner, a post which, in passing, gives a pretty convincing reason to get Twitter:

Earlier in the week, I complained about the sheer number of titles that Random House was publishing on Twitter. James Othmer, the author of the forthcoming Doubleday book Adland responded with, ‘Hah! I was already neurotic over sharing a pub date w/D. Brown then I saw your spot on Tweet. Good luck!’

Confronted with Othmer’s book on the catalog page, I tried to see it in the best light possible. It’s basically a book about advertising (sounds like a contemporary Mad Men) that is gunning for a general audience. Ron showed me two possible covers. One bizarrely featured a fried chicken leg, while the other showed the earth. I ordered five copies and prayed the chicken leg would go away. My guess is that without the personal interaction with Othmer on Twitter, I would have gagged on that chicken leg and moved on without bringing the book into the store.

The rest of the post (and the blog, of course) are a very interesting look at the behind-the-scenes of a bookseller. Intereting to see that he believes that the big sales on DVC had a negative impact on the sales of other hardcovers during that season. If there’s only so many people who are going to make a book purchase in the lead-up to Christmas, having one that’s so popular that they all buy that may not actually be a boost for the industry. But then maybe you hope that some of them that came in to buy that are pulled in – by the cover, by the display location, by a staff recommendation – to buy something else, as well? Kind of depressing.

But anyway, this was about Twitter. That seems like a strong argument in favour, right? He would not have ordered in those books if it wasn’t for the personal connection that Twitter created.


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